Signals

Who you sell to—
captured once, used every night.

Triggers spot moments; your ICP decides if an account belongs in your world. Pia keeps both aligned so the morning brief is not noise.

Once

Set your ICP

Conversation

Not a spreadsheet

Triggers

Filtered by fit

Brief

Only relevant cards

Onboarding

Tell Pia what you sell and who should care.

Industry, titles, company size, geography, what a great customer looks like—you explain it like you would to a colleague. That context powers triggers, brief cards, and drafts.

  • Refine over time as you learn; no rigid form lock-in
  • Same ICP grounds inbound matching and morning priorities
  • Works with how you already describe your market
ICP in conversation
ICP and triggers

Fit + timing

A signal without fit is still noise.

Two filters: did something meaningful happen, and is this account in your lane? Pia uses both so you are not briefed on every headline—only the ones that match how you win.

  • Triggers describe the moment; ICP describes the account
  • Together they shrink the list to what you can actually work
  • Ignore cards to teach Pia what “good” looks like for you

Stop guessing who to contact.
Start knowing why.

Your first morning brief, tomorrow. Companies, reasons, messages ready.